When selecting media service providers and providers of online platforms, ZeMA gGmbH takes into account in particular the suitability of the respective provider to reach the target group addressed by the communication measure, reach, cost-effectiveness and economy as well as the relevant procurement and budgetary requirements. Selection shall be made on the basis of transparent, objective, proportionate and non-discriminatory criteria.

In accordance with Article 25(2) of the EMFA, ZeMA gGmbH publishes information on its public expenditure on state advertising on an annual basis.