{"id":20566,"date":"2026-10-22T14:41:05","date_gmt":"2026-10-22T12:41:05","guid":{"rendered":"https:\/\/zema.de\/?page_id=20566"},"modified":"2026-10-22T14:48:03","modified_gmt":"2026-10-22T12:48:03","slug":"europaeisches-medienfreiheitgesetz","status":"publish","type":"page","link":"https:\/\/zema.de\/en\/europaeisches-medienfreiheitgesetz\/","title":{"rendered":"European Media Freedom Act"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1572525886851 vc_row-has-fill\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-12 vc_col-md-12\"><div class=\"vc_column-inner vc_custom_1476030031960\"><div class=\"wpb_wrapper\"><div id=\"ultimate-heading-43376ada394c6914d\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-43376ada394c6914d uvc-5498 accent-title-color\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-43376ada394c6914d h2'  data-responsive-json-new='{\"font-size\":\"desktop:34px;mobile_landscape:22px;mobile:22px;\",\"line-height\":\"desktop:46px;mobile_landscape:32px;mobile:32px;\"}' ><h2 style=\"font-weight:700;color:#ffffff;\">European Media Freedom Act (EMFA)<\/h2><\/div><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.dt-breadcrumbs-id-00e7ad14fe45716ac790718ece057902 .breadcrumbs {\n  display: inline-block;\n  margin: 0;\n  padding: 2px 12px 2px 12px;\n  border: 1px solid rgba(255,255,255,0.25);\n  border-radius: 0px;\n}\n.dt-breadcrumbs-id-00e7ad14fe45716ac790718ece057902 .breadcrumbs * {\n  font-size: 13px;\n  line-height: 16px;\n  color: #ffffff;\n}<\/style><div class=\"dt-breadcrumbs-shortcode dt-breadcrumbs-id-00e7ad14fe45716ac790718ece057902 align-centre\"><div class=\"assistive-text\">You are here:<\/div><ol class=\"breadcrumbs text-small\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/zema.de\/en\/\" title=\"Home\"><span itemprop=\"name\">Home<\/span><\/a><meta itemprop=\"position\" content=\"1\" \/><\/li><li class=\"current\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Page<\/span><meta itemprop=\"position\" content=\"2\" \/><\/li><\/ol><\/div><\/div><\/div><\/div><\/div><!-- Row Backgrounds --><div class=\"upb_bg_img\" data-ultimate-bg=\"url(https:\/\/zema.de\/wp-content\/uploads\/2019\/10\/Panorama01.jpg)\" data-image-id=\"id^15147|url^http:\/\/fl.zema.de\/wp-content\/uploads\/2019\/10\/Panorama01.jpg|caption^null|alt^null|title^Panorama01|description^null\" data-ultimate-bg-style=\"vcpb-vz-jquery\" data-bg-img-repeat=\"no-repeat\" data-bg-img-size=\"cover\" data-bg-img-position=\"\" data-parallx_sense=\"30\" data-bg-override=\"ex-full\" data-bg_img_attach=\"scroll\" data-upb-overlay-color=\"rgba(0,0,0,0.5)\" data-upb-bg-animation=\"\" data-fadeout=\"\" data-bg-animation=\"left-animation\" data-bg-animation-type=\"h\" data-animation-repeat=\"repeat\" data-fadeout-percentage=\"30\" data-parallax-content=\"\" data-parallax-content-sense=\"30\" data-row-effect-mobile-disable=\"true\" data-img-parallax-mobile-disable=\"true\" data-rtl=\"false\"  data-custom-vc-row=\"\"  data-vc=\"9.0.1\"  data-is_old_vc=\"\"  data-theme-support=\"\"   data-overlay=\"true\" data-overlay-color=\"rgba(0,0,0,0.5)\" data-overlay-pattern=\"\" data-overlay-pattern-opacity=\"0.25\" data-overlay-pattern-size=\"\" data-overlay-pattern-attachment=\"scroll\"    ><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner vc_custom_1598864644858\"><div class=\"wpb_wrapper\"><div id=\"ultimate-heading-67646ada394c6a067\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-67646ada394c6a067 uvc-2606\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-67646ada394c6a067 h2'  data-responsive-json-new='{\"font-size\":\"desktop:25px;\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;margin-bottom:30px;\">Transparency under Article 25 of the European Media Freedom Act (EMFA)<\/h2><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>When selecting media service providers and providers of online platforms, ZeMA gGmbH takes into account in particular the suitability of the respective provider to reach the target group addressed by the communication measure, reach, cost-effectiveness and economy as well as the relevant procurement and budgetary requirements. Selection shall be made on the basis of transparent, objective, proportionate and non-discriminatory criteria.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"ult-spacer spacer-6ada394c6a289\" data-id=\"6ada394c6a289\" data-height=\"30\" data-height-mobile=\"30\" data-height-tab=\"30\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div id=\"ultimate-heading-89376ada394c6a2ba\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-89376ada394c6a2ba uvc-1989\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-89376ada394c6a2ba h2'  data-responsive-json-new='{\"font-size\":\"desktop:25px;\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;margin-bottom:30px;\">Annual Publication of Government Advertising Expenditure<\/h2><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>In accordance with Article 25(2) of the EMFA, ZeMA gGmbH publishes information on its public expenditure on state advertising on an annual basis.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"ult-spacer spacer-6ada394c6a42a\" data-id=\"6ada394c6a42a\" data-height=\"30\" data-height-mobile=\"30\" data-height-tab=\"30\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div class=\"vc_btn3-container vc_btn3-left\" ><a class=\"vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-rounded vc_btn3-style-modern vc_btn3-color-\" href=\"https:\/\/zema.de\/wp-content\/uploads\/2026\/10\/EMFA-Daten-2025_ZeMA.pdf\" title=\"\">Data for 2025<\/a><\/div><div class=\"vc_btn3-container vc_btn3-left\" ><a class=\"vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-rounded vc_btn3-style-modern vc_btn3-color-\" href=\"https:\/\/zema.de\/wp-content\/uploads\/2026\/10\/EMFA-Daten-2026_ZeMA.pdf\" title=\"\">Data for 2026<\/a><\/div><div class=\"ult-spacer spacer-6ada394c6aa91\" data-id=\"6ada394c6aa91\" data-height=\"30\" data-height-mobile=\"30\" data-height-tab=\"30\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>European Media Freedom Act (EMFA)Transparency pursuant to Article 25 of the European Media Freedom Act (EMFA) When selecting media service providers and providers of online platforms, ZeMA gGmbH takes into account in particular the suitability of the respective provider to reach the target group targeted by the communication measure, reach, cost-effectiveness and economy as well as the relevant procurement and budgetary requirements. The selection is made according to transparent, objective, proportionate...<\/p>","protected":false},"author":21,"featured_media":0,"parent":0,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-20566","page","type-page","status-publish","hentry","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Europ\u00e4isches Medienfreiheitgesetz - ZeMA gGmbH Saarbr\u00fccken<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zema.de\/en\/europaeisches-medienfreiheitgesetz\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Europ\u00e4isches Medienfreiheitgesetz - ZeMA gGmbH Saarbr\u00fccken\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zema.de\/en\/europaeisches-medienfreiheitgesetz\/\" \/>\n<meta property=\"og:site_name\" content=\"fl.zema.de\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-22T12:48:03+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zema.de\\\/europaeisches-medienfreiheitgesetz\\\/\",\"url\":\"https:\\\/\\\/zema.de\\\/europaeisches-medienfreiheitgesetz\\\/\",\"name\":\"Europ\u00e4isches Medienfreiheitgesetz - 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